About us

Advice you can trust, delivered with care.

Florins Pensions & Investments believe in providing a service where you will feel part of our family. We take the time to really understand your needs and aspirations. Our personal approach is designed to give you the financial freedom to do the things you have always wanted to do.

Graham Dawson Director

Graham helps clients achieve their financial goals through the efficient use of pensions & investments.

Starting in the tax department at Coopers & Lybrand (now PWC) in Leeds, Graham has 25 years of experience as a Chartered Accountant. He is a fully qualified Financial Advisor & member of the Chartered Insurance Institute.

Graham competes in Ultrarunning & is currently in training for The Northern Traverse, a 190 miles race from St Bees to Robin Hoods Bay. He has completed many of the classic Lakeland fell races & is also a keen cyclist.

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Marie Dodge

Administrator - front of house

Marie provides secretarial and administrative support and is a friendly face providing front of house meeting and greeting to our clients and visitors.

Marie enjoys walking and loves nothing better than holidays in the Lake District where she can get out onto the fells and enjoy the beautiful scenery.

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Emma Dawson

Administrator - client support manager

Emma provides the client support & assistance to help get things done efficiently. She has many years of working in administrative roles in accounting & finance.

Among many sporting activities, Emma enjoys cycling and has taken part in numerous sportives around the country & even cycled from Louth to Paris, in time to watch the Tour de France.

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Helen McLeod-Urquhart 

Administrator - office manager

Helen keeps the office running smoothly and provides secretarial and administrative support. She has many years administrative experience in the finance industry.

Helen enjoys anything to do with dance, having studied dance at a professional level and loves anything to do with Strictly Come Dancing. She tries to keep active by walking or spinning and has even managed to jump out of a plane for charity.

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Where did the name Florins come from?

The Florin symbolises safety, strength, wealth and philanthropy.

The gold Florin dates back to 1252 AD and was seen as a safe & strong currency. The Florin played an important role in international trade, powering the growth of Florence and allowed the Medicis to provide patronage to charities and artists such as Michaelangelo, Leonardo da Vinci and Botticelli.

So many reasons to work with us

Our proactive service is quality driven and tailored to the needs of our clients. We work alongside our clients, helping them achieve their personal and business aspirations & goals.

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Easy & clear information

All of our communications are designed to provide the clarity and information to help you make better decisions. That means clear & jargon free language, written to be understood.

Upmost care & attention

We take the time to really understand your circumstances and needs, and use that knowledge to provide advice that is both enlightening and appropriate.

Meetings to suit you

We work how you want to work. That means face to face meetings at our offices or at your home. It also means using virtual meetings and the latest technology where it suits.

You're in good hands, but these legal bits are for you.

Florins Pensions & Investments Ltd is authorised and regulated by the Financial Conduct Authority.
Florins Pensions & Investments Ltd is entered on the Financial Services Register https://register.fca.org.uk/ under reference 512554

Licensed by the Institute of Chartered Accountants in England and Wales to carry out the reserved legal activity of non-contentious probate in England and Wales

If you wish to register a complaint, please write to or telephone 01507 304222. A summary of our internal complaints handling procedures for the reasonable and prompt handling of complaints is available on request and if you cannot settle your complaint with us, you may be entitled to refer it to the Financial Ombudsman Service at www.financial-ombudsman.org.uk or by contacting them on 0800 023 4 567.

The guidance and/or advice contained within this website is subject to the UK regulatory regime, and is therefore targeted at consumers based in the UK.

We'd love to talk to you send us a message

Florins, 132 Eastgate, Louth, 
Lincolnshire, LN11 9AA
Florins Wills & Probate Ltd is licensed by the Institute of Chartered Accountants in England and Wales (ICAEW) to carry our reserved legal activity of non-contentious probate in England and Wales.
© 2020 Florins Pensions & Investments Ltd - Registration number 07023921 | Florins Wills & Probate Ltd - Registration number 09122068 
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