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About Our Services

Trusted, professional advice every time.

Florins believes in providing a service where you will feel part of our family. We take the time to really understand your needs and aspirations. Our personal approach is designed to give you the financial freedom to organise your pension and investment plan so you can do all the things you have always wanted to do.

Graham Dawson Director

Graham helps clients achieve their financial goals through the efficient use of pensions & investments.

Starting in the tax department at Coopers & Lybrand (now PWC) in Leeds, Graham has 25 years of experience as a Chartered Accountant. He is a fully qualified Financial Advisor & member of the Chartered Insurance Institute.

Graham competes in Ultrarunning. In April 2022 he completed The Northern Traverse, a 190 miles race from St Bees to Robin Hoods Bay, finishing 9th in 58 hours.

He is now a 'Dragon in Training' ahead of the Dragons Back race from Conwy to Cardiff. 

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Northern Traverse Run | Pension and Investment Plan | Florins Louth
Marie Dodge | Florins | Pension and investment planning

Marie Dodge

Administrator - front of house

Marie provides secretarial and administrative support and is a friendly face providing front of house meeting and greeting to our clients and visitors.

Marie enjoys walking and loves nothing better than holidays in the Lake District where she can get out onto the fells and enjoy the beautiful scenery.

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Emma Dawson | Florins

Emma Dawson

Administrator - client support manager

Emma provides the client support & assistance to help get things done efficiently. She has many years of working in administrative roles in accounting & finance.

Emma enjoys cycling and has taken part in numerous sportives across the country. 

Living in Louth on the edge of the Lincolnshire Wolds, Emma enjoys walking her two Hungarian Vizslas, Merlin & Matilda, who you will often meet in the Florins office.

Emma also loves travelling. On a recent trip to Sicily she hiked from Taormina up to the hilltop of Castelmola. 

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Helen McLeod-Urquhart | Florins

Helen McLeod-Urquhart 

Administrator - office manager

Helen keeps the office running smoothly and provides secretarial and administrative support. She has many years administrative experience in the finance industry.

Helen enjoys anything to do with dance, having studied dance at a professional level and loves anything to do with Strictly Come Dancing. She tries to keep active by walking or spinning and has even managed to jump out of a plane for charity.

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Where did the name Florins come from?

The Florin symbolises safety, strength, wealth and philanthropy.

The gold Florin dates back to 1252 AD and was seen as a safe & strong currency. The Florin played an important role in international trade, powering the growth of Florence and allowed the Medicis to provide patronage to charities and artists such as Michaelangelo, Leonardo da Vinci and Botticelli.

Your pension and investment plan starts here

Our proactive service is quality driven and tailored to the needs of our clients. We work alongside our clients, helping them achieve their personal and business aspirations & goals.

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Clear information | Florins of Louth

Easy & clear information

All of our communications are designed to provide the clarity and information to help you make better decisions. That means clear & jargon free language, written to be understood.

Care and Attention | Florins of Louth

Upmost care & attention

We take the time to really understand your circumstances and needs, and use that knowledge to provide advice that is both enlightening and appropriate.

Flexibility | Florins of Louth

Meetings to suit you

We work how you want to work. That means face to face meetings at our offices or at your home. It also means using virtual meetings and the latest technology where it suits.

Florins of Louth | Wills & Probate

You're in good hands, but these legal bits are for you.

Florins Wills & Probate Ltd is licensed by the Institute of Chartered Accountants in England and Wales (ICAEW) to carry our reserved legal activity of non-contentious probate in England and Wales.
© 2026 Florins Pensions & Investments Ltd - Registration number 07023921 | Florins Wills & Probate Ltd - Registration number 09122068 
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